Author Archives: Kelvin Lin


The Make or Breakonomics of Windows 7

October 22nd’s launch of Windows 7 marked a pivotal point in the ongoing development of personal computing.  Having already suffered through the disastrous launch of Windows Vista, the future prosperity of Microsoft will depend on the success of this newest iteration of Windows. Going forward, it is imperative for Microsoft to capture the essence [...]

Cash for Clunkers – The Last Piece of the Recovery Puzzle

Over the last few months, one thing has been made clear about the world in which we live; consumer behavior has the power to breathe life into the economy. In March of this year, in the depths of the worst stock market slump in recent history, we had an economy that was beginning to [...]

Ethanol, We Hardly Knew You

In light of oil’s super-spike in price last summer and the recent elections, energy sustainability and independence has become something of a hot topic. While the issue of whether to raise the limit on ethanol as a percentage of retail gasoline above ten percent has taken backseat to “bigger” problems such as the state of [...]